Great music feels good. So does great skincare. But is there a real connection between the two? Sure, you’ll feel that bass in a club with your entire body or you’ll get goosebumps from your favorite tune, even chills running up your spine. The experience of these waves of pleasure running all over your skin, is called frisson, by the way, a French term for “aesthetic chills”.
In order to put this physical connection to practical use, some experiments have been done in the past, trying to amplify skincare treatments with sound. Most recently, Shiseido has developed a music software called Omotenashi Sound: the combination of gentle melody and sound of water droplets, for example, was meant to be combined with skin hydration routine, enhancing its effectiveness.
On the other hand, so many new celebrity beauty brands have been created by famous musicians and music stars, from Rihanna’s Fenty Beauty and Jennifer Lopez’s JLo Beauty, to Madonna’s MDNA Skin and Victoria Beckham Beauty. The connection between skincare and music is clearly there, regardless of whether it’s driven by frisson, profit, creative itch, or something else entirely.
BOOST, your skincare amplifier
If great skincare is indeed “music to your skin”, think of BOOST as – your universal amplifier. Your subwoofer. Your finest set of speakers. If you want to turn up the skincare volume, there’s no better way to do it. BOOST is a smart skincare device that amplifies the effects of any skincare product you might be using – your serum, cream, or lotion. BOOST does not replace your skincare routine nor your favorite skincare product; it just makes them LOUDER, more effective and impactful by combining patented diamagnetic technology with the ultimate personalization.
Since we are comparing skincare to music, why not suggest a skincare playlist, i.e. point out 4 “skincare-music genres” that will rock your beauty world. If you let BOOST do its thing.
Rocking the skincare world
Once it appeared, rock’n’roll transformed and energized the world. Rock music was revolutionary, innovative, and bold. Not for the faint of heart. BOOST can relate. Unlike any beauty device before it, BOOST, paired with a smartphone app, “identifies” the skincare product you are using, along with its active ingredients. Its waveform is then adjusted, and tailored for you alone in order to push those very actives into your skin, at the right depth for you and your skincare profile. As a result, 81%** of users felt improved penetration of their favorite cream. 92%** of women said BOOST leaves their skin more moisturized and more radiant, while 83%* of women said they noticed better overall results for the creams they usually use. How’s that for a revolution? How’s that for mass appeal?
The 30-second pop tune you cannot get out of your head
Pop music is known for its memorable tunes and its catchy choruses. Whistle any hit for a few seconds and everyone in the room will know what it is. Similarly, BOOST needs just 30 seconds to make your cream scream. 30 seconds is all it takes for your skin to recognize its familiar “skincare tune”, be it hydration, anti-aging, or brightening. But you need to turn up the volume, to let your skin “hear” better. BOOST does exactly that. Since only a small amount of active ingredients in your favorite cream and serum is actually absorbed into the skin when applied by fingertips alone, what you need is an amplifier. BOOST will maximize the effectiveness of your favorite skincare product by improving the absorption and penetration of active ingredients in it. All you have to do is apply your cream or serum the way you usually do, and then let BOOST do its thing.
Hydration trend, the hip-hop of skincare
Hip-hop sound is everywhere. The hugely popular music genre took the world by storm, not unlike what hydration did with the skincare world. Especially its chart-topping hyaluronic acid, or HA for short. Not surprisingly, really – HA is one of the top three building ingredients in your dermis, along with collagen and elastin, and your skin simply depends on it. Hydrate, hydrate, hydrate – that’s all you hear nowadays. So how can you make hydration even more effective? With BOOST. Thanks to its Enhanced Delivery technology, BOOST improves absorption and penetration of actives in all skincare products, ensuring far better results. Furthermore, BOOST can enhance the delivery of hydrating agents by 5.6 times*! The result: your skin will be nourished and moisturized like never before, looking healthier and more radiant than ever! (Our recent BLOG POST will tell you more about HA and hydration.)
The electronic future
BOOST turns up your skincare volume by making it hyper-personalized, like no beauty device before it. This is the future, just like electronic music has been, and still is, with its unlimited number of sound combinations, samples and beats. Similarly, BOOST creates a one-in-a-billion waveform for you and your skin alone, so the active ingredients your skin needs can be delivered at the right depth for you and your skincare profile. How exactly? By taking 9 personalization factors into account; not only the type of product you are using – meaning your favorite cream or serum – but also your location, age, sex, skin type, skin tone, ethnicity. Skincare doesn’t get more personal and more tailored than this. (Read more on the waveform topic in the BLOG POST.)
So there you have it. Depending on the waveform and the active ingredients in your skincare product, BOOST treatments will help you target dull skin, fine lines, wrinkles, uneven skin, and acne. All you have to do is get your BOOST ready and – turn up your skincare volume!
*Source: In-vivo results, BOOST vs finger application
**Consumer Perceived Performance of REDUIT PEMF Powered Skincare Applicator Device, 45-50 Females, age 40-65 years