Over time environmental aggressors and residue from the products we use make the shaft of our individual hairs incredibly difficult to penetrate. This means many of the luxurious ingredients we put on our hair never actually fulfill their potential and are simply washed off instead of being absorbed.
RÉDUIT was created to revolutionise the beauty industry by finding a way to deliver smarter, superior and more sustainable beauty solutions, without compromising on quality or innovation. We wanted to use the finest concentrated ingredients but also ensure that they were reaching your hair effectively and being absorbed efficiently.
By teaming up with OBJ, a global leader in transdermal drug delivery technology, we found the solution: Magnetic Misting. Magnetic Misting is a technology first seen in the med-tech industry, but RÉDUIT aims to use it’s principles to bring never before seen innovation to the world of beauty.
It does this by dispersing a mist containing droplets 50 times smaller than those found in traditional aerosol spray products. These smaller droplets give an increased surface area and therefore lead to an absorption rate four times higher than competing traditional formulas.
Sonic pulsations are also applied to increase product absorption. The pulsations of the REDUIT One help to evenly distribute the rich formula, allowing it to effectively surround each strand of hair and deeply penetrate its surface.
The final part of the process is described in the lab as 'Magneto Wetting'. This serves to alter the droplet surface tension and therefore increase the surface area of each droplet. By increasing the contact area between the droplet and the target area, it heightens the efficiency of the products absorption.
The REDUIT One’s Magnetic Misting technology brings you maximum benefit with minimum waste.